Implikasi Teori Komunikasi Televisual Hall Terhadap Studi Internet (ah... ngemakalah sekali judul postingannya booooo')
By wawan on Sep 29, 2009 | In Fenomena | Send feedback »
Kemarin seharian baca beberapa artikel Stuart Hall dan lain-lain terkait televisi dan bagaimana ideologi bekerja dalam siaran televisi dan penyebaran informasi. Nah, saya tertarik sekali tentang satu artikel yang berjudul "Encoding/Decoding". Saking tertariknya, dan adanya hubungan dengan minat saya selama ini, diskusi untuk kelas tadi sore saya memfokuskan pada artikel ini. Ini dia respons saya atas artikel yang saya bagi ke teman-teman:
I’m particularly interested in the short—although unfortunately very difficult, for me—article Encoding/Decoding by Stuart Hall. Its tendency to shift the emphasis of the approach from that towards the “content” of the information to the process of transferring information, which is very structural, gives me a new insight to understanding some contemporary phenomena that have been attracting my attention this couple of years: the interactive media/communication or, as some people call it, the “2.0 culture”, such as blogs, social networks, wiki sites, and so on. I am intrigued by Hall’s argument that “the event must become a ‘story’ before it can become a communicative event” (Hall 167) in relation to the unstatic nature of Web 2.0. Traditionally, people consider a blog post as something “unfinished” and can be edited anytime following any considerations—new insights on the part of blogger or responses from readers. However, if I “read” this phenomena with the light shed by Hall’s model, two questions come up:
“Is it true that a blog post is ‘unfinished’ while a ‘communicative event’ can take place right after it is launched?”; however, “Supposed it is ‘finished’ and the ‘communicative event’ does take place, what if the blogger edits his post, and re-launches it, and receives a response that sides with his previous post?”
I am also interested in knowing more about what Hall might have to say about the access to influential people—through their personal blogs and other instant thought proliferator like twitter—in relation to his “three hypothetical positions” for the construction of televisual discourse decoding (Hall 174). With information circulating freely and abundantly, and people having instant accesses to sources of information, such as from politicians’ websites and blogs and facebook accounts, where does hegemony take place? Does it only take place in big news companies? Or, does it mean that today a lot of people can escape hegemony? Or, does the hegemony still work but in a different level?
Begitulah tanggapan saya, dan ternyata dari diskusi saya mendapatkan banyak pandangan baru yang well lebih canggih dari yang saya bayangkan. Anyway, yang penting senang deh. Hahaha...
No feedback yet
Leave a comment
| « Indonesian Voyagers "Reached" America Way Before Columbus? | The Autobiography of Malcolm X: Memang, Yang Tetap Cuma Perubahan » |

